Health Sciences 4120A/B Lecture Notes - Lecture 5: Toronto Public Health, Internet Troll, Pinterest
4 Mar 2019
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Document Summary
Week 5: health campaigns on social media part 2. Review examples of viral social media use in the field, toolkits and apply to campaigns to cel projects. Review digital divide and unintended consequences of social media use. One-way communication: posting message on social media not necessarily intended to interact, also known as a push message, doesn"t typically generate engagement with audience/public (other than just like) Two-way communication: message intended to generate interaction with audience/other users. Definition: connections between people that contribute to a common good and result in some type of action on behalf of the individual or organization. Suggests both health promo organization and its audience receive a benefit: eg. If audience members engage with the organization via social media and as a result the public reduces exposure to second hand smoke, both have contributed to improve health. Organization fulfills its responsibility and people benefit from improved air.
