Health Sciences 3820A/B Lecture Notes - Lecture 8: Repertory Grid, Cluster Analysis, Connotation

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The organization corollary states that personal constructs are organized in a hierarchical system, with some constructs at a more general level than others. A particularly general level of meaning is a connotation. Research has shown that connotative meaning is composed of three general dimensions: evaluation constructs such as good versus bad. Potency constructs such as strong versus weak. Activity constructs such as active versus passive. Together, three dimensions represent an overarching dichotomy between positive and negative. Negative connotation badness, weakness, and passivity. You must align the constructs so that the positive poles are always on the same side. According to the golden section hypothesis, a person construes life experiences such that, on average, the level of positive connotation is about 62%. The golden section is a ratio between two unequal quantities. Larger/smaller = larger/total a/b = b/(a+b) = 0. 61803 .

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