Health Sciences 2250A/B Lecture Notes - Lecture 7: Social Marketing, Pantene, Binge Drinking
1 Jun 2016
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Hp2250a symbols (hp, dp used very specifically)/rituals (healthy snacks to class, announcements, personal stories) Hp2250a context of h; want to help others; value doing well in the course. Hp2250a police each other; to maintain norms/values of the group. Walkerton social support/identifying source of problem/containing the problem. Shared emotional connection: through emotional experiences, history, support. Veterans emotionally bound w/ each other dr. irwin"s great uncle refused to speak of the horrors of his experience; would only discuss w/ army buddies. Very low mean university exam that dr. irwin had written with a 32% average (their fault?) New yorkers 9/11 and sandy very high sense of emotional connection. Community organization (text): the process by which communities are helped to id common problems or goals, mobilize resources, and in other ways develop and implement strategies for reaching their goals they have collectively set. Co concerned w/ enrichment and development and/or change of social institutions.
