Geography 2144A/B Lecture Notes - Lecture 4: Forgetting Sarah Marshall, World Tourism Rankings, Walter Mitty
Document Summary
France is #1 in international tourism based on attractive, culture, diversity, and beaches. Usa more tourism in the usa domestic wise more travel within usa rather than internationally. When you go to an airport you are either going to you are leaving: generic and the specific, specific the romance. Personality and attitude: reference group influences, how much does your peer group influence and motivate you to go somewhere. Esteem needs: self esteem, recognition, status. Travel stimuli: advertising and promotion, suggestions and reports from other travellers, travel trade suggestions and recommendations. Personal and social determinants: motications, dsrires and needs, expectations. Travel desires info search assessment and comparison and travel alternatives decision. An activity based model of destination choice (after moscado et al. Marketing variables: info about activities and destination. Motives: life cycle, income, available tie, travel experience. Images of destination: activities as attributes. Destination choice: based on match between perceived activities offered and preferred activities.