English 2017 Lecture Notes - Lecture 2: Tim Hortons, Iphone 7, Starbucks
16 Sep 2016
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Lecture 2: how production, consumption and representation interlock some case studies. Production: the physical and technological processes that go into the production, consumption and reproduction of cultural products. Consumption: the physical, economic and technological process by which different people/populations/audiences (consumers) derive meaning from a cultural product. Representation: the process of making meaning from sign systems (words, images, physical objects, etc. ) Coffee as popular culture coffee surrounds us. What does the sign of coffee do with the brand of university: idea of being productive, stimulating, increases productivity. Person continuing to be productive when your body has reached a limit. Interesting to think of what coffee represent in terms of labour, work and productivity. A bar could occur in northern europe because they had the resources, while a coffee house was new. A bar/pub(lic house) had a different audience than a coffee house too. Colonialism: empires took over lands and used them for resources in this case coffee is a resource.
