English 2017 Lecture Notes - Lecture 12: Coolhunting, Signify, Safety Pin

• School: Western University
• Department: English
• Course: English 2017
• Professor: Riley McDonald

Document Summary

Presents something that is uncanny something that is both familiar and unfamiliar at the same time. Recognizable people, pub; yet everything seems different and weird, fashion of club, music, writing on wall, stage dialect, Foregrounds 2 ideas: subcultures have a sense of the unfamiliar, exotic sense, sub cultures as we understand them through the lens of popular culture as understood through their representation. Representation is what matters the most when looking at sub cultures. Representation (cid:862)the so(cid:272)ial p(cid:396)odu(cid:272)tio(cid:374) of (cid:373)ea(cid:374)i(cid:374)g th(cid:396)ough sig(cid:374) s(cid:455)ste(cid:373)s (cid:894)i. e. (cid:449)o(cid:396)ds, i(cid:373)ages, gestures(cid:895) . I(cid:374)sepa(cid:396)a(cid:271)le f(cid:396)o(cid:373) so(cid:272)iall(cid:455) specific processes of ideology and mythology, representation (cid:272)o(cid:374)st(cid:396)u(cid:272)ts the (cid:449)o(cid:396)ld i(cid:374) pa(cid:396)ti(cid:272)ula(cid:396) (cid:449)a(cid:455)s that ha(cid:448)e sig(cid:374)ifi(cid:272)a(cid:374)t (cid:271)ea(cid:396)i(cid:374)g o(cid:374) the o(cid:396)ga(cid:374)izatio(cid:374) of so(cid:272)iet(cid:455)(cid:863) . U(cid:374)less (cid:449)e happen to be an active part of a particular subculture or counterculture, our knowledge of it comes to us secondhand, through studies, reports, newspaper articles, and, of course, popular culture. Representation plays a crucial role in how we conceive of these sub- a(cid:374)d (cid:272)ou(cid:374)te(cid:396)(cid:272)ultu(cid:396)es.