English 2017 Lecture Notes - Lecture 8: Thermodynamic Cycle, Veblen Good, Necromancy

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Consumption: a striking metaphor: consume: from the latin (cid:863)co(cid:374)s (cid:373)ere to destroy, wear away, to kill, (in legal use) to annul, extinguish (a right, agreement, etc. ), to wear down, exhaust, to eat, devour, to take (a medicine), to use up, expend, to swallow up, merge, to spend (money or resources), to spend (time), to (cid:449)aste, s(cid:395)ua(cid:374)de(cid:396)(cid:863) - oed. The range of consumption: (cid:862)whethe(cid:396) (cid:449)e lo(cid:448)e it o(cid:396) loathe it, (cid:272)o(cid:374)su(cid:373)ptio(cid:374) has (cid:271)e(cid:272)o(cid:373)e a ke(cid:455) aspe(cid:272)t of so(cid:272)ial life. We (cid:373)a(cid:455) the(cid:374) also fi(cid:374)d, taking advertising as a major form of modern social communication, that we can understand our so(cid:272)iet(cid:455) itself i(cid:374) (cid:374)e(cid:449) (cid:449)a(cid:455)s. (cid:863) raymond williams. The universe of stuff: (cid:862)to put it si(cid:373)pl(cid:455), i(cid:374)dust(cid:396)(cid:455) had (cid:271)(cid:455) the e(cid:374)d of the (cid:1005)9th century reached a level of efficiency that th(cid:396)eate(cid:374)ed to topple the (cid:449)hole e(cid:272)o(cid:374)o(cid:373)(cid:455) th(cid:396)ough o(cid:448)e(cid:396)p(cid:396)odu(cid:272)tio(cid:374). Changing social values in the age of consumerism: protestant work ethic, for 20th (cid:272)e(cid:374)tu(cid:396)(cid:455) so(cid:272)iologist ma(cid:454) we(cid:271)e(cid:396), it is the (cid:862)spi(cid:396)it of (cid:272)apitalis(cid:373)(cid:863)

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