Economics 2150A/B Lecture Notes - Lecture 2: Utility, Indifference Curve, Tylenol (Brand)

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ECON 2150A/B Full Course Notes
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ECON 2150A/B Full Course Notes
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Basket or bundle: combination of goods and services. Consumer preferences: tell us how the consumer would rank ay two baskets assuming no cost. Ordinal ranking: gives information on order that a consumer ranks baskets. No information about how much more/less a basket is preferred (qualitative) Ex student a got the best mark on the exam, student b got the second-best mark on the exam. Cardinal ranking: gives information on intensity of preferences. Gives information on how much more/less a basket is preferred (quantitative) Ex student a got 100% on the exam, student b got 97% on the exam. Complete- the consumer can rank any two baskets of goods (preferred or indifferent between the baskets) Transitive- if a>b and b>c then a>c. A basket with more of at least one good and no less of any good is preferred to the original basket (free disposal) (cid:0) does not always hold for things that we don"t like ( bads )

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