Economics 1021A/B Lecture Notes - Lecture 10: Market Power, Opportunity Cost, Marginal Cost

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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Output, price, and profit in the short run. Many firms sell identical products to many buyers. Established firms have no advantages over new ones. Sellers and buyers are well informed about prices. When firm"s minimum efficient scale is small relative to market demand. Each firm produces identical goods or services (alternatively, consumers perceive them to be the same) Co(cid:374)su(cid:373)ers do(cid:374)"t (cid:272)are whi(cid:272)h fir(cid:373) they (cid:271)uy fro(cid:373) In perfect competition, each firm is a price taker. A price taker is a firm that cannot influence the price of a good or service. Each firm"s output is a perfect substitute for the out of the other firms so the demand for each firm"s output is perfectly elastic. The goal of each firm is to maximize economic profit which equals total revenue minus total cost. Total cost is the opportunity cost of production. A firm"s total revenue (tr) equals price multiplied by quantity sold ( p x q )

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