Computer Science 1032A/B Lecture Notes - E-Commerce, Supplier Relationship Management, Ebay

• School: Western University
• Department: Computer Science
• Course: Computer Science 1032A/B
• Professor: Diane Goldstein

Document Summary

Changing the product: by introducing/enhancing new or current products or services. Business processes: organizations use technology to help lock in customers, reduce costs, create entry barriers for competition in market. Making the primary and support activities more productive than those of competitors. Increased productivity realized when business processes become more effective and more efficient. True for commercial companies, non-profit organizations and government. Relieved workers of repetitive calculations; labour-saving devices. Examples: computing payroll and writing checks, inventory tracking. Decisions appropriate for only single business function may be inefficient for entire business process. Reorganized porter"s value chain: relationship to functional systems. Marketing and sales systems, operations systems, manufacturing systems, hr systems and accounting. Product management: product and brand management, assess effectiveness of marketing messages, advertising, and promotions. Sales forecasting: planning production, managing inventory, financial reporting. Customer management: generate follow-up business, turn prospects into and manage customers. Lead tracking: record leads, track product interests, maintain history of contacts.