Business Administration 3302K Lecture Notes - Jargon

• School: Western University
• Department: Business Administration
• Course: Business Administration 3302K
• Professor: Michael Sider

Document Summary

A two-part pyramid structure that begins with a summary statement and follows with supporting details. You-centred: put the good news in a summary statement at the beginning, then fill in the details, end with a good will statement. Direct approach for bad news: give the bad news as the summary statement, then provide the details, close with a goodwill statement; do not refer again to the bad news. State the bad news in as positive terms as possible. Formal: avoid personal pronouns, avoid contractions, use longer, complex sentences, use latinate, obscure, and legalistic words. Informal tone: use personal pronouns, use contractions, use point form, fragments, dashes, exclamation marks, avoid latinate obscure, and legalistic words, use slang and colloquialisms. Moderately informal: use personal pronouns, use contractions, use shorter sentences, avoid latinate, obscure, and legalistic words. 4 keys to clarity: use simple language, avoid jargon, choose specific words, make sure this and it refer to specific nouns.