Business Administration 3301K Lecture Notes - Lecture 10: Hypermarket, Dollarama

• School: Western University
• Department: Business Administration
• Course: Business Administration 3301K
• Professor: Angela White

Document Summary

Retailing is canada"s third largest industry: wholesalers: are those firms engaged in buying, taking title to often storing, and physically handling goods in large quantities and then reselling them to retailers or industrial business users, manufactures assess how likely it is for certain retailers to carry their, manufacturers identify the types of retailers that would be appropriate to, manufacturers and retailers develop their strategy by implementing the products carry its products four p"s, multichannel strategy: they sell in more than one channel. Use a self service approach (chapters indigo: category killer: offers and extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing, department stores: refer to those retailers that carry many different types of merchandise and lots of items within each type, offer some customer service and are organized into separate departments to display merchandise (search and the.