Business Administration 2257 Lecture Notes - Lecture 20: Mobile App, Whiteboard, Main Source
22 Jan 2020
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Document Summary
Avant gifte (ag) is a canadian based gifting company that prints photos on wood and metal using uv printing technology. Consumers use ag to create and send unique gifts at an affordable price point. The business targets price-conscious consumers between the age of 17-22, who typically buy multiple gifts per year and are located in the geographic region of canada. Ag set both personal and professional goals that the owners wish to accomplish. The founders want to improve the way gifts are conceived and sent, and make a living through dividends. As a company, ag wishes to break even within two years of operations, generate a profit of ,000 by year three, expand into the us market, and introduce other mediums such as glass. Canadian household disposable income, advertising expenditures, the gifting market, and photography industry are all set to experience year-over-year increases, which bodes well for ag, which operates at the intersection of those two growing industries.
