Business Administration 2257 Lecture Notes - Lecture 4: Pickup Truck, Swot Analysis, Organizational Culture
9 Apr 2018
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Known for well built long lasting cars. Fords trucks are very popular trucks in the industry strong position in the auto market. Strong access to dealerships in north in the excelling american market. Ford has strong storage vehicles like vans which is a growing market. Lincoln is viewed as less luxurious compared to european luxury vehicles. Poor reputation with its investors relies quite a bit on the us market. Growing automobile markets are growing in china and not the us seen as a middle class brand, makes it hard to sell as a luxury car. Has large operations in europe which is a stagnant market currently. Ca(cid:374) t produce the sa(cid:373)e a(cid:373)ou(cid:374)t as other competitors. Reliant on recessionary countries with low cost resources. One of the lowest stock prices on the. Adoption of electric cars could force demand for transport vehicles like vans that ford produces.
