Business Administration 2257 Lecture Notes - Lecture 1: Weighted Arithmetic Mean

• School: Western University
• Department: Business Administration
• Course: Business Administration 2257
• Professor: Eleni Petrou

Document Summary

Session 1 foxy originals: assess each distribution strategy from a qualitative point of view. One stop marketplace for retailers to get products from wholesalers/importers. Online sales has grown exponentially and is expected to grow 8. 8% by 2018: customers are more serious/inclined to purchase because they go here for a purpose. Not open to public and targeted to retailers only: sell in large quantities, to minimal clients, results in growth in online sales at foxy. Increased brand recognition, sales, and exposure: not only limited to retailers, but also to reach desired level direct consumers. 50% of retail buyers reordered ~2 times/year: building strong customer loyalty. Customer can view and experience the product and get questions answered immediately. Leads to quicker decision making and increased sales. Not open to public and targeted to retailers only: sales are only limited to retailers and difficult to sell direct to consumer.