Anthropology 2100 Lecture 12: Sept. 29,
12 Dec 2017
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Document Summary
How you apply these principles will determine how effective your design is in conveying a message. These principles suggest effective and aesthetically pleasing ways to arrange text, photography, graphics (such as logos and illustrations) and other elements within a design piece. Arrangement in a straight line, or in correct or appropriate relative positions. People will look in an (cid:862)f(cid:863) pattern on websites. Good alignment will: make content easier to read, encourage familiarity, form a structure on which to place design elements. Use alignment to: create order in your design, organize elements on the page, group items together, create visual connections between elements. Good alignment is invisible: most viewers will not consciously notice that everything is lined up, but they will have a strong, negative reaction when things do not line up properly. An even distribution of weight: create order in your design, distribute elements on the page, guide the eye, to unite items on the page in a harmonious way.
