BUS-1202 Lecture Notes - Lecture 11: Tim Hortons, Vending Machine, Convenience Store

• School: University of Winnipeg
• Department: BUSINESS AND ADMINISTRATION
• Course: BUS-1202
• Professor: Dennis Ng

Document Summary

11. 1 - summarize the ways in which marketing creates utility. 11. 3 - identify the 5 major categories of nontraditional marketing. 11. 4 - outline the basic steps in developing a marketing strategy. 11. 6 - identify and explain each of the methods available for segmenting consumer and business markets. 11. 7 - discuss the benefits and tools for relationship marketing. Marketing is an organizational function and set of processes for creating, communicating, and delivering value to. Techniques don"t just sell goods and services, they also help people support ideas or viewpoints and educate customers and for managing customer relationships in ways that benefit the organization and its stakeholders others. Successful organizations focus on building customer relationships throughout. Best marketers give consumers what they want and anticipate consumers" needs before they surface. Marketers can get ahead of the competition by helping consumers create a link between their new need and the.