BUS-1201 Lecture Notes - Lecture 2: Corporate Social Responsibility, John Deere, Call Centre

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The understanding that the purpose of an organization is to create shared value (business and society) by strategically integrating into its actions a partnership mentality with society were the objectives of both parties are met (bissonette 2012) Csr means treating the public interest as a key stakeholder in an organization"s operational success and shifting attitudes from. Winning for me to one of participating in activities that enable the organization to win while serving the public good (bissonette. Ethics is the study of right and wrong and of the morality of the choices individuals make. An ethical decision or action is one that is right according to some standard of behaviour. Business ethics is the application of moral standards to business situations. Ethical issues often arise out of a business"s relationships with investors, customers, employees, creditors, suppliers, or competitors. Investors want managers to make sensible financial decisions that will boost sales, profits, and returns on their investments.

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