SACR 2900 Lecture Notes - Lecture 16: Factiva, Communications Data, Content Analysis

• School: University of Windsor
• Department: Sociology, Anthropology and Criminology
• Course: SACR 2900
• Professor: Mark Munsterjhelm

Document Summary

Unobtrusive research methods: physical evidence, urban ethnographies. 4 types of unobtrusive methods: physical evidence, public and private records (archival analysis, written, spoken, or visual messages (content analysis, official statistics or other forms of data. Historical documents, records, or collections that detail the activities of businesses, agencies, institutions, governments, groups, or individuals: may be studied for a variety of purposes. Private archives: personal records created for use by the originating author such as diaries, letters, or journal entries. Making inferences from all kinds of verbal, pictorial, symbolic, and communications data. What are we going to observe: reoccurring patterns. Semiotic analysis of ads: science of signs, understanding how meaning is constructed through language, can use for visual or textual, sign: a work, sound, or visual image, made of two components (1. The signifier that can be a sound, image, or word that we hear or see; 2. The signified, which is the concept the signifier represents or the meaning.