POLS 2130 Lecture Notes - Lecture 11: Values Party, Microtargeting, Tactical Voting
17 Feb 2020
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2 parts (short answer section select 4/6); there is definition and context. For example, define the term___ and describe how it applies to _______ (could be a term, phrase, topic) Analytic strategy + list of terms (10-12) to be used in the discussion of the analytic strategy. E. g. describe how it might apply to ____ using 6 terms from the list. Example: attitudes on family, niqab, retrospective voting, flexible partisans. Social background underlying beliefs and values party identification economic perspectives. Issue opinions leader evaluations vote choice. 1) should harper be re-elected, if not . More micro targeting and data mining to match electors with promises. Finding out who was receptacle to their messages. Election ads were continuation of non-election advertising. Liberals used imagery effectively to reach voters" underlying values. Harper pushed themes of economic collapse and terror, tried to make it a consumer choice election. Harpers mentor said it was a mistake to run the campaign.
