SMC219Y1 Lecture Notes - Lecture 4: Cerea, Profit Motive
11 Mar 2017
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Document Summary
Late 20th century, early 21st century theorist in communication. Simple way of understanding basics of how communication works. Sender (creator of the message) receiver. Message travels to the receiver, from the sender, through a channel (any. Noise can get in the way of the message that is reaching the receiver medium) Something mechanical that is preventing the channel from delivering the message. B/c receiver is not an active part of the message loop (they are passive) I. e. advertisement ppl buy the product or they don"t. Foundation for any mass media message selling something. But biagi"s theory is too simplistic, other things that can get in the way. Sender vaccinates the receiver with the message. You will buy this cereal , receiver buys the cerea. Idea that the message goes straight to the receiver"s brain and creates a positive response. Fear that we were susceptible to being brainwashed by commercials.
