SMC219Y1 Lecture Notes - Lecture 12: Shelf Life, Strictly Commercial, Uptodate
26 Jan 2017
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In many ways, the development of the magazine paralleled that of the newspaper: hort, or (cid:862)gazetteers(cid:863) that (cid:449)ere take(cid:374) fro(cid:373) to(cid:449)(cid:374) to to(cid:449)(cid:374) information travelled slo(cid:449)ly, (cid:449)as(cid:374)"t (cid:448)ery (cid:272)urre(cid:374)t. T(cid:449)o thi(cid:374)gs (cid:449)ere i(cid:374)(cid:272)luded of (cid:373)agazi(cid:374)es that (cid:449)ere(cid:374)"t in newspapers: political pamphlets, religious tracts. Forerunner of the magazine, not the newspaper. Magzines are designed to last longer than newspapers. After the first day, newspapers go out of date after a day, or possible a week. Most magazines last at least a month: also not as up-to-date, multiple readings. Expected to be read by more than one person often magazines are passed around from person to person. Even the way it is made newspapers are printed in thin, cheap, paper, not bound, etc. Magazines are printed on glossy, higher-quality paper, bound, etc: meant to be more valued than newspapers, targetted. Newspapers are meant to appeal to everyone.
