SMC103Y1 Lecture Notes - Lecture 4: Mass Production, Catchphrase, Mercantilism
30 Jan 2013
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Document Summary
Speech following loss in the new hampshire primary in 2008. By engaging in this exercise (music video ad), when you advertise something you reduce it to a. It attracts young people commodity, it commodifies the message you are trying to convey. Earliest form of capitalism, benefited from state interest in colonial expansion in the age of discovery. Cost: displaced from homes and had to work in slum factories. Wealthy benefit from industrial capitalism, increase in middle class. Miller: discusses taylorism managerial technique, more money for workers but alienated. Mass production and alienated workers form foundation of consumerism society. Commodity fetus: marx- power that commodities have in our culture. Fiske- thinks about popular culture as a mixed culture of domination and resistant, it is culture, active process of generating and associating pleasures, both top down and bottom up. Think of consequences of commodification (exploitation of 3rd world workers) Where christianity and popular culture come together, important consumerist day.
