SOC101Y1 Lecture Notes - Lecture 15: Hyperreality, Hybridity, Jean Kilbourne
Document Summary
Help us form out identities, our notion of gender, our sense of class, ethnicity and race, of nationality and sexuality. Help shape our vision of the world, our values, how we think and feel, what we believe, what we fear, how we should behave. Media literacy: the ability to access, analyze, evaluate, and create media in a variety of forms. Print, radio, television, and other computer mediated communication technologies. Media signifies communication does not take place directly through face-to-face interaction but rather technology intervenes or mediates in transmitting messages form senders to receivers (media is plural of medium) Communication via mass media is usually one way or at least one sided although internet and social media are an example of two way communication. Every new type of media fosters different social perceptions, interactions, and institutional arrangements. The protestant reformation promoted literacy reading a sacred text should not be a privilege, should be able to read them for themselves.
