SOC365H1 Lecture Notes - Lecture 3: Emotional Labor, Combined Insurance, Life Insurance
Document Summary
Leidner: serving hamburgers and selling insurance: gender, work and identity in interactive service jobs. Explores the interrelationship of work, gender and identity through an analysis of two highly routinized interactive service jobs: fast food service and insurance sales. Notions of proper gender behavior are flexible yet in gender-segregated service jobs it reinforces the conception of gender differences as natural. Gender-typed work has different meanings for women and men, however, because of differences in the cultural valuation of behavior considered appropriate to each gender. Acceptance by a worker of the identity implied by a job is therefore determined in part by the degree in a way that is satisfying. Contemporary theory and research on gender shares an emphasis on its active and continual construction through social interaction. E. g west and zimmerman: argue that participants in interaction organize their various and manifold activities to reflect or express gender and they are disposed to perceive the behavior of others in a similar light.
