RSM100Y1 Lecture 3: Business Management Lecture 9
31 Mar 2016
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Document Summary
Confusion culture- chinese want to climb themselves up socially. Products need to be designed with the chinese consumers in mind, make it flashy but low key. Back seat of cars must be big since their drivers are in the front. Misconception that chinese are becoming more western. Although the middle class is booming the other classes live on tight budgets, prices are too high and unaffordable. Not as many subcultures, the country is more unified. Expanded into hong kong because of good infrastructure, wanted global expansion and their population is huge. Tried to customize the food, more gift shops, input from locals.
