RSM251H1 Lecture Notes - Lecture 11: Disney Store, North American Free Trade Agreement, Financial Risk
Document Summary
Founders: walt & roy disney in 1923. First animated movie: snow white & the seven dwarfs. Perception that disney was not changing with the times. Consumer preferences for movies with heart , evokes childhood themes. Nafta could allow for greater distribution through north america. Competition in retail, distribution, movies with heart . Nafta could allow for greater competition with north american films. 1) diversi ed disney"s portfolio with smaller projects. 2) smaller budgeted projects with more heart . 3) tightly integrated marketing plan- timed movie releases, partnerships with restaurants. 4) pro t multiplier business model- channels, retail, videos. 7) monster push- push every avenue they could. 8) atmosphere- place where it is safe to fail. Monster push- when does this push get too overwhelming to the consumer. Lower quality of low budget movies could impact brand image. Lion king became disney"s most successful release by developing revenue-generating streams before release. 4 min previous created awareness & hype.
