RSM219H1 Lecture Notes - Lecture 2: Marketing Mix, Optometry, Web Design

• School: UTSG
• Department: Rotman Commerce
• Course: RSM219H1
• Professor: Gordon Richardson

Document Summary

Choose an industry or company that offers core services . (if you can"t think of one, a list of many possibilities is provided below) As a group, discuss the following aspects of marketing strategies for core services and prepare a brief presentation to the class: intangibility. Since the product (a service) is intangible, what strategies does the company or industry use to try to make the service more tangible: inconsistency. How does the company or industry try to standardize its core services: inventory. What is done about it: supplementary services. Describe any supplementary services that are provided: services marketing mix.