PSY270H1 Lecture Notes - Lecture 5: Power Law, Iconic Memory, Sensory Memory
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Far more information that we can process in detail. We have to make a choice to what we pay attention to and process further: we use attention to grab that information to put into our working memory. Where you"re shown a bunch of information quickly. Trying to figure out how big sensory memory was. Tried to capture how many letters people could remember. Suggests that visual sensory memory capacity is 3-4 items: partial-report procedure. Showed array of letters but immediately after, they play a tone or sound. Sound could be high, medium, or low. Using a sound to cue you to which row to report. Don"t know which row you need to report on. If you could report any individual row, visual sensory memory must be taking in all of the information. The partial report technique tells us that we take in quite a bit of information. But only seem to be able to report some of it.