PSY220H1 Lecture Notes - Lecture 8: Equity Theory, Mickey Rivers, Thermostat
Document Summary
Markus (1977): if certain self-attributes are more accessible, then information about that attribute should be processed more readily and efficiently. So if someone thinks themselves as friendly and they will easily be able to think of examples where they were friendly. Markus (1977): used q"aire to identify 3 types of subjects, dependent (idea that my outcomes are dependent on my situation, independent (outcomes dependent upon me, aschematic. Flashed a list of adjectives on computer screen (15 related to independence e. g. , individualistic , 15 related to dependence, 15 unrelated. ) Subjects asked to judge as quickly as possible whether each word described themselves (pressed me button or not me button). (btw, similar to iat. ) So those who identified themselves as independent, it took them longer to react to dependent traits when they were shown on the screen. Independents" shorter rt"s for independent adjectives suggests that these adjectives were more accessible (easier to process).
