PSY220H1 Lecture Notes - Lecture 7: Psych, Dej, Recognition Memory
Document Summary
The word attitude has many different meanings its everyday life. Two schools of thought: a) tricomponent approach (breckler, 1984): i. ii. iii. Affective reaction to object has to do with your immediate reaction to something; see a snake ahhh! 1993): affective reaction so they just combined those three concepts like/dislike, thing into the first concept so its how much to approach this. According to recent evidence when we consider our attitude toward something (an attitude object) we consider where the object falls on: a) And b) the positivity dimension (so like saying 100% positive and. 0% negative) the negativity dimension (0% positive and 100% negative) This means that some objects may be rated both highly positive and highly negative (when you rate your own mother) Minute changes in the wording on the questionnaire can lead to very different results. Pros: convenient, easy, often good enough is all you need. Cons: slight changes in wording can lead to extremely different results.
