PSY100H1 Lecture Notes - Lecture 7: Shooting Of Amadou Diallo, Encoding Specificity Principle, Echoic Memory
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Momentarily preserves extremely accurate images of sensory information. Info that is not quickly passed to the short-term memory system is gone forever. Iconic memory(1/3 s) and echoic memory(2 s) -> experience the world as a continuous stream. Attention: the process that moves info from the sensory store to short-term memory. Spotlight of attention - transfer the info from the sensory store to different memory system. Also used to hold info retrieved from long-term memory for temporary use(20-30 s) Learn to associate patterns with other patterns. Make more patterns -> think about the relationship between others and this. The ease with which we can retrieve as memory depends on the number and types of associations that we form with that memory. Ltm storage is based on meaningful association. Deeper levels of processing - greater amount of neural activity. More cues that lead us to that place. Increase the accessibility of related neural nets -> recognition is easier than recall.