PSY100H1 Lecture Notes - Lecture 15: Echoic Memory, Short-Term Memory, Iconic Memory
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PSY100H1 Full Course Notes
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Sensory memory: a memory system that momentarily preserves extremely accurate images of sensory information, encodes a high amount of data/situations in that moment. Sensory memory is brief: looked at how people could report their memory of stimuli in the lab. Iconic memory was demonstrated in sperling"s classic experiment: echoic memory (cid:523)lasts about (cid:884) seconds . (cid:498)sure ) was listening; you said xxx(cid:499) Iconic and echoic memory systems help us to experience the would as a continuous stream. Attention and memory: attention is the process that moves information from the sensory store to short- term memory attention to that info, attention is like a spotlight; selectively highlights certain pieces of info= pay. )f it wasn"t for attention, reality wouldn"t really register attention solitifies. Remember these letters: overloaded our stm (over 7 pieces of info, have first and last letters in memory, lost everything in middle. If there is not context = bottom up processing: jam letters in mind with no association.
