GGR271H1 Lecture Notes - Lecture 10: Content Analysis, Squeegee Man, Anti-Capitalism
16 Apr 2016
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Content analysis: systemaic, objecive, quanitaive way to analyze the explicit and implicit meanings (themes, topics, emphasis) presented in media reports, commercials, web, novels, and poliical speeches: follows deducive approach select categories and codes irst. From primary to secondary popular discreet. Usually quanitaive data systemaic and objecive: increase reliability and transparency. Who is perceived to blame for crime? can see paterns ater analyzing a massive amount of content. Prejudice, racism, ani-capitalism who the media blames: disposiion: what is the perspecive of the journalist towards the subject mater voice/perspecive: sympatheic, criical, blaming, etc. Conversaion analysis (ca) and discourse analysis (da: conversaional: social order is constructed based on interacions between people. Look at words, pauses, turn taking in naturally occurring convo: discourse: the way that language and themes frame an idea. Myths about content analysis: content analysis is easy. Can be as complicated as the researcher makes it: applies to all studies of message content.
