IRE260H1 Lecture Notes - Lecture 3: Stroop Effect, Hypnosis, Stereotype
27 Sep 2016
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Reading: chapter 3: perception, attribution and diversity; pages 84-113. The process of interpreting the messages of our senses to provide order and meaning to the environment. People base their actions on the interpretation of reality that their perceptual system provides, rather than on reality itself. Perception has three components: a perceiver, a target that is being perceived, some situational context in which the perception is occurring. Each component influences the perceiver"s impression or interpretation of the target. Factors in the perceiver: attitudes (i. e. good: everything more favourable, mood. Factors in the situation: time, work setting, social setting. Factors in the target: novelty, ambiguity, motion, sound, size, background, proximity. We are confronted with millions of pieces of stimuli each day. Syndrome: educators competing with the media and losing. To eliminate the chaos of life (entropy) and help make sense of the world, we simplify and reduce our world. We put our selected data in cognitive folders .
