ECO105Y1 Lecture Notes - Lecture 1: Opportunity Cost, Making Money, Sugary Drink Tax

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Lecture #1: scarcity, opportunity cost, trade, & models. Because you can never satisfy all of your wants, you must make smart choices in order to satisfy the most pressing ones. That is to say, people have infinite desire to consume, but limited time, resources, and energy for both the manufacture and the consumption of consumer goods. Economics is the study of how individuals, businesses, and governments must effectively allocate time, energy, and resources in order to deal effectively with the problem of scarcity. Because time, energy, and resources are scarce, every choice made represents a trade-off between what is acquired and what could have been acquired instead. Opportunity cost is the difference between the value of what is chosen and the value of the next-best choice that is, it represents the cost of giving up the best alternative. This is the true cost of any decision. Opportunity cost is more important than the sheer monetary cost of something.

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