ECO105Y1 Lecture Notes - Lecture 8: Monopolistic Competition, Friedrich Engels, Product Differentiation

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20 Mar 2018
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Businesses aim for monopoly"s economic profits and price-making pow er. Competitors usually push businesses toward the normal profits an d price taking of perfect competition. Monopoly only seller of product or service; no close substitutes available. Price maker monopoly with maximum power to set prices. Businesses can set any price, but cannot force consumers to buy. Even monopoly price makers must live by law of demand. Perfect competition many sellers producing identical products or services. Demand curve is horizontal and perfectly elastic at the market price. Price taker business with zero power to set prices. Perfectly elastic demand for an individual business in perfect compe tition. Pricing power depends on the competitiveness of a business"s market structure available substitutes, number of competitors, barriers to the entry of new competitors and on elasticity of demand. Market structure characteristics affecting competition and pricing power. Broader definition of market = more substitutes and competitors, more elastic demand, less pricing power.

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