ECO101H1 Lecture Notes - Lecture 1: Sunk Costs, Marginal Utility, Marginal Cost

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16 Mar 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Definition: the value of the next best alternative foregone when using a resource. Opportunity cost = explicit cost (actual $ value) + implicit cost (net value of next best alternative) Normative analysis is prescriptive (value judgment, aka welfare economics) e. g. nyc should/ought to raise minimum wage. Positive analysis is descriptive (theoretically viable) e. g. nyc minimum wage is . If the benefit is greater than the cost of doing something, we do it. Willingness to pay = largest price at which purchasing passes the cost-benefit test. If cost is less than price that one is willing to pay, the decision is still uncertain. Each person values things differently, thus marginal benefit varies. How much is determined by the cost-benefit rule. As long as marginal benefit surpasses marginal cost, do it. Costs that are already paid and non-refundable or costs that you are obligated to pay in the future. Thus sunk costs should be ignored in the decision making process.

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