CRI350H1 Lecture Notes - Lecture 10: Call Screening, Loaded Question, Social Desirability Bias
28 Aug 2018
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Document Summary
A data collection method used to gather information from individuals on facts, opinions, or experiences. A series of questions are asked in the same way and the same order. Need for large sample, focus on breath, not depth. ): can also used to established facts and for analysis of causation. Key informant interviews: specific people who are in a position to know something of interest (experts. Not appropriate for understanding context-relies on your understanding of context. Are the data comparable? often an issue to international research: comparing popularity rates of trudeau and putin. Possible sampling bias are people in prison unsuccessful criminals? . Face to face survey: administered by a researcher, who asks respondent questions in person. Strengths high (response rate, clarify question, can include illiterate populations) Telephone surveys: an interviewer asks respondents questions over the telephone. Strengths: reliable, less expensive than face to face, can reach geographically, less reactivity (ie. more candid responses), higher anonymity.
