SOCD44H3 Lecture Notes - Lecture 7: Buckingham Palace, Windsor, Ontario, Eiffel Tower
Document Summary
Festivals tied into branding of cities. majority of festivals tend to be of this type. They are under taken to some kind of commercial purpose, attracting tourists or other visitors. Jazz festival in toronto every summer branding cigarette companies. One of the reasons being is that cigarette companies were under the gun. Tobacco companies had to find ways to seem friendlier and polishing their brand is to sponsor art festivals. Not sure if they can do that anymore now. Earlier it was cigarette and beer companies were part of any kind of leisure and recreational festival. It is to build solidarity, community and togetherness. Apple, red bull, tim horton, and star bucks have a great value: brand is not just the name of the company. A brand has some kind of symbolic value. The best brand conjures particular ideas of lifestyle and other things.
