SOCC44H3 Lecture Notes - Lecture 2: Frankfurt School, Advanced Capitalism, High Culture
Document Summary
Mass culture theory (frankfurt school) 1930s 1950s. Concerned with: advanced capitalism, brand names, advertising, etc. Production routines will lead to uniform products. Diversity and innovation in content will decrease overtime. Decline of high culture and folk culture. Evidence same thing hurt, and finds the love of her life etc. Iphone vs samsung same ideas but different names. Make-up all the same, but different name, etc. Social media platforms snap chat, facebook, all brand names but does the. Social media content pictures, styles, etc. Plots in movies/genres romantic comedies have white women, who gets. Decreased content diversity and innovation less variety ex: everybody has iphone. New platforms for media easy way to find millions of sources of. Decline of high culture and folk culture fewer opportunities for these culture. High culture more education, more looked upon. New source of different parts of the world with similar content. Similar plots and genres in tv shows, movies.
