SOCB05H3 Lecture Notes - Word Association, Secondary Source, Multiple Choice
Document Summary
One isn"t really better than the other. Sometimes they actually compliment each other in studies to get a fuller picture. Emphasis on measurement and analysis of causal relationships between variables (not processes) Relying on statistics, so their opinions aren"t biasing their research: qualitative. Emphasis on qualities of entities and on the processes and meanings that are not experimentally examined or measured in terms of quantity, amount, intensity, or frequency. Socially constructed nature of reality, intimate relationship between the researcher and what is studied/participants. Seen in a lot of feminist studies, researchers will spend time explaining how they are connected to their topic. Focuses on a single concept or process. Often brings in personal information from researcher. Assumptions: appropriate when measurement can offer a useful description. That will be handy for your study: the type of measurement depends on what you want to do with the information, purposes.
