SOCA01H3 Lecture Notes - Lecture 8: Protestantism, Vertical Integration, Horizontal Integration
Document Summary
More than 3 hours a day watching television. Over 2. 5 hours listening to the radio. Just under an hour reading magazines, newspapers, and books. The word mass implies that the media reach many people. While it is meant to display human complexity (nice word) in the real world , a few individuals still dictate who is chosen to participate, what tasks to do, and how to present (edit) the material. Often covers outrageous circumstances not common in everyday life. Sensationalized to appeal as ordinary people doing things out of the ordinary. Audience power: audiences seldom have significant power aside from tuning in or out. However, even tuning out is difficult because it excludes us from the styles, news, gossip, and entertainment most people depend on to grease the wheels of social interaction (p. 462) Did you watch the last episode of _____ . Differed from previous iterations of teaching religion.
