RLGA02H3 Lecture Notes - Mass Media, Protestant Reformation, Media Imperialism
Document Summary
Mass media: are print, radio, television, and other communication technologies. The word mass implies that the media reach many people. The word media signifies that communication does not take place directly through face-to-face interaction. In the sixteenth century, catholics relied on priests to tell them what was in the bible. Millions were encouraged to read bible first mass media product ( best-selling book) A second force that prompted the growth of the mass media was political democracy. The third major source stimulation the growth of the mass media was capitalist industrialization. Modern industries required a literate and numerate workforce. They also needed rapid means of communication to do business efficient moreover the mass media turned out to be a major source of profit in their own right. Functionalism: mass media perform an important function by coordinating the operation of industrial and post-industrial societies.
