PSYC14H3 Lecture Notes - Lecture 2: Organ Procurement, Chinese Whispers, Evolution

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Biological evolution is the replication of genes while cultural evolution is the replication of ideas. Longevity (life of our genes or memes over a long period of time). It has to be sustained to be replicated. Genes survival of the fittest memes also have to be maintained long enough to survive/to replicate. If an idea is in your mind but not communicated to a(cid:374)other, it"s (cid:374)ot tra(cid:374)s(cid:373)itted a(cid:374)d (cid:374)ot li(cid:448)i(cid:374)g for a lo(cid:374)g period of ti(cid:373)e. fe(cid:272)u(cid:374)dity has to do (cid:449)ith popularity. The (cid:373)ore popular the ge(cid:374)es are, the (cid:373)ore likely they"ll (cid:271)e repli(cid:272)ated. The (cid:373)ore popular an idea is, the more likely you will to repeat it and for it to be transmitted to more and more people and become viral. There is a popularity component that makes it more easy to replicate. Fidelity is a(cid:272)(cid:272)ura(cid:272)y. ge(cid:374)es a(cid:374)d (cid:373)e(cid:373)es do(cid:374)"t (cid:272)oi(cid:374)(cid:272)ide here.

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