PSYC12H3 Lecture Notes - Lecture 11: Stereotype Threat, Minority Group, Reverse Discrimination

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9 Sep 2016
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Erving goffman, 1963 referred to the unusual characteristics that engender negative evaluations as being indicators of stigma. The stigmatized person is one who is reduced in our minds from a whole and usual person to a tainted, discounted one. Stigma are characteristics that mark the individual as deviant flawed limited spoiled or generally undesirable. Goffman identified three types of stigma: abominations of the body overweight, physical deformities, blemishes of individual character drunkenness, tribal stigmas of race, nation and religion. Research shows people faced with external threats show stronger in group identification (seen with jews, blacks and women) Impacted by whether the individual has already strongly personally identified with their stigmatized group influences degree to which they themselves with their group. High identifiers are much more likely to associate themselves with their group even when they have a negative image. They are much more likely to seek collective strategies against group threat.

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