PSYC12H3 Lecture Notes - Lecture 1: Subtyping, Automaticity, Aversive Racism

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7 Feb 2015
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Many neighborhood resident claim they have nothing against muslim"s and are more concerned about property values, drainage and traffic. Conviction (does the person believe what he/she said?) Stereotype: a set of attributes and traits associated with a group of people (social category: abnormal vs normal psychological process. Prejudice: biased evaluation of a group based on the traits associated with that group: explicit vs. implicit prejudice, perceiver"s perspective vs. targets perspective, intergroup conflict vs. intergroup harmony. Discrimination: negative behavior towards someone based on their group membership. How would be study the existence of race/gender discrimination in car buying. 4 twin testers: age, education, attractiveness, dress, script, same dealer, same car. Ayres & siegelman: initial quote for a new care by race and gender: asked more money from blacks and males. Stereotypes are traits associated with category: can be useful in making predictions, are based on a kernel of truth, are fast and efficient, over generalizations.

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