PSYC12H3 Lecture Notes - Lecture 10: Subtyping, Contact Hypothesis, Implicit Stereotype

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14 Oct 2016
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Wittenbrink et al. (2001) (a) movie and iat (b) priming in context. Trained to approach or avoid when seeing a black face/white face. Embodied effect such that postures prime certain cognitions to more readily flow than others. Pushing the joystick (extending triceps) away simulates an avoidant action creating a negative association. Pulling the joystick (extending bicep) toward simulates an approach action creating a positive association. How do positive role models affect prejudice: women"s colleges present natural experiment into how women"s beliefs are shaped by exposure to women in counter-stereotypic leadership positions. Compare women in co-ed vs. all women"s colleges: dasgupta & asgari (2004) Women in women"s colleges will have less stereotyped views of women than women in co-ed colleges. This difference is due to exposure to counter-stereotypical women, not to pre- existing differences. Iat male + leader/female + supporter vs. Iat effect exacerbates the longer women attend co-ed colleges. Iat effect diminishes the longer women attend all-women"s colleges.

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