PSYB30H3 Lecture Notes - Lecture 17: Personality Psychology, Cultural Universal, Social Status

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20 Jan 2017
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Three key approaches to the interface of culture and personality: evoked culture, transmitted culture, cultural universals. Some aspects of personality are highly variable across cultures. Other aspects are universal features are shared by people everywhere. Culture: local within-group similarities and between-group differences of any sort physical, psychological, behavioral, attitudinal. Cultural differences also are termed cultural variations. Cultural personality psychology has three goals: discover principles underlying cultural diversity, discover how human psychology shapes culture, discover how cultural understandings shape psychology. Evoked culture refers to a way of considering culture that concentrates on phenomena that are triggered in different ways by different environmental conditions. Two ingredients are needed to explain evoked culture: a universal underlying mechanism, environmental differences in activation of underlying mechanisms. Evoked cooperation (food sharing: cultural differences in degree to which groups share food depend, in part, on external environmental conditions, notably the variance in the food supply, when variance in food supply is high, more sharing.

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