PSYB10H3 Lecture Notes - Lecture 7: Classical Conditioning, Physical Attractiveness, Parental Investment
Document Summary
Availability and proximity - encountering other people allows for and encourages the formation of new relationships: of course, encountering others also makes it possible to dislike those people. Anticipating interactions - knowing that we will interact with someone in the future makes us like that person more. Fluency: easier to process information about familiar stimuli, pleasant feelings associated with more fluent processing. Classical conditioning - repeated exposure to a stimulus without any negative consequence makes the stimulus more pleasant: signals that the stimuli is safe and non-threatening, rats raised on schoenberg prefer schoenberg, those raised on mozart prefer mozart. Studies find that we report greater liking of even fictitious people if we see them as more similar to ourselves. Social validation - similar others have similar beliefs: we like people who agree with us, and we may feel uncomfortable around people who challenge our beliefs.
